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Briteyellow is on track in Wales




We are taking our innovative indoor mapping, wayfinding and asset management solution deep into the UK’s railway network.


Briteyellow are delighted to announce that we are taking part in a Transport for Wales search for customer-focused innovations.


Our solutions use augmented and virtual reality to help transport operators to improve user experience by enhancing access from stations to trains, and travel accessibility for visible and non-visible disabilities.


It wasn’t easy to get here.


The shortlisting process saw almost 70 companies apply to take part in the Transport for Wales innovation accelerator.


From this original 70, 16 of the best were invited to pitch day.


The pitch day judging panel was comprised of decision makers from TfWR, network operator KeolisAmey, along with the innovation delivery team from Alt Labs.


The strongest applicants were then selected to take part in the 12-week accelerator.


The programme began in January and is hosted at TfW’s dedicated innovation lab in Newport.


Michael Davies, insight and innovation manager at TfW, said: “By April we will be able to demonstrate a number of minimal viable products. These can then be tested with staff and customers.”


Successful startups will be awarded a contract of work to continue development of their solution and implement it across Transport for Wales Rail.


A prize fund of £25,000 is also being provided by KeolisAmey, which will be distributed to the winning startup (or split between startups) who are deemed to have “won” the programme.


For more information about the innovation lab, visit here.


To contact Briteyellow, visit here.

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