Global Mixed Reality leader, Briteyellow, returned to the UK following a highly successful first foray into the Chinese market at the 2017 GSMA Mobile World Congress Shanghai.


The company attended the four-day event to present its exceptional Mixed Reality 3D positioning and navigation services direct to potential partners and customers in China.


Technology innovator Fredi Nonyelu, the founder and chief executive of Briteyellow, confirmed: “Shanghai provided us with a very receptive audience for our class leading Mixed Reality products.


“There was a huge amount of interest in our indoor location and Smart Cities solutions. Briteyellow looks forward to developing relationships with both potential partners and customers as we move into the growing Chinese market.”


The event attracted executives from the industry’s largest and most influential mobile operators, device makers, equipment providers, software companies and internet companies, as well as technology-savvy consumers.


Indeed, the organisers hailed the fact that nearly 67,500 attendees visited the Shanghai Event, which was a 27% increase over 2016. The GSMA reported that nearly 67,500 unique visitors from 104 countries and territories attended the 2017 GSMA Mobile World Congress Shanghai.


John Hoffman, CEO, GSMA Ltd, said: “The show truly showcased mobile as the “Human Element” – the technology is impacting nearly every aspect of daily life for billions of people around the world, including more than 2.7 billion mobile subscribers in Asia, in areas as varied as healthcare, financial services, agriculture, transport, utilities and of course, entertainment.”


Covering seven halls at the Shanghai New International Exhibition Centre (SNIEC), the 2017 Mobile World Congress Shanghai hosted nearly 600 exhibitors.


A series of focused summits addressed topics such as 5G, automotive, cyber security, Internet of Things (IoT), device innovation, mobile media and content, and virtual reality/augmented reality, among others.


Mobile World Congress Shanghai also included 15 pavilions with exhibits from specific countries and regions, including the UK.


The Mobile World Congress Shanghai “Experience Halls” focused on four main themes: sports, lifestyle, entertainment and learning, with features including the Device City, the Health & Fitness Zone, the Mixed Reality Home, the Sports Tech Zone and the VR & AR Zone, among others.


For more information on Briteyellow’s indoor positioning and navigation solutions, visit:


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