Two technology companies are working together to make life easier for customers when they are looking to buy a new car from a showroom or forecourt.

Cranfield-based wireless and software specialist Briteyellow, and global information technology company Geniusin, of Milton Keynes, are collaborating to make buzz2get its mobile phone application even more powerful.


Both companies are run by technology entrepreneurs with Briteyellow’s Fredi Nonyelu creating a powerful Software as a Service platform that powers footfall counting, customer tracking, and indoor navigation.


Meanwhile buzz2get’s creator,Paul Tombs’s mantra is to provide simple solutions to everyday challenges in the business to consumer world by reconnecting customers with staff and not replacing them with technology.


When customers visit a car showroom they can use buzz2get to scan QR Codes displayed on the car which then provides them with information about the vehicle and offers them the chance to ‘buzz’ a showroom assistant, to bring over the keys or offer further help as needed allowing the customer to browse or choose in their own time but still receive the service they expect.


Fredi Nonyelu said: “When I learned from Paul about buzz2get I thought our two technologies would really compliment each other to provide an extremely powerful offering for the industry.


buzz2get is very useful to the customer and business, whilst our technology provides for precise indoor location, more accurate footfall count and motion tracks, for further analysis.


“The Briteyellow service is more commonly used by the owners of shopping malls and other high footfall venues, but the data is equally valuable for the owners of many other indoor locations, where GPS is not as effective, especially where the data can be aggregated.


“For example, in a car showroom, the business can understand the customers journey before they decide to call a showroom assistant. This could change the way showrooms are designed, help customers with their purchasing decisions and deliver an exceptional buying experience.”


Briteyellow’s technology is built on the company’s patent pending multi-wireless (WiFi, BLE, UWB and LPWAN) Indoor Positioning and navigation engine.


For more information about Briteyellow’s indoor positioning solutions and how they could help your business, visit