Briteyellow is rolling out wayfinding and crowd monitoring solutions across England and Wales, enabling highly personalised journey planning in stations and underground networks while giving operators real‑time insights into passenger safety, flow, and convenience. The company now seeks technical partners with LiDAR and digital twin expertise to jointly pursue public tenders and commercial opportunities.
Under the Equality Act, Public transport providers have a duty of care to ensure safety, accessibility, and comfort for all passengers. At the same time, they want to make navigating busy stations more seamless and stress‑free. Achieving this requires precise, real‑time understanding of passenger movement.
Briteyellow has been pioneering indoor navigation and spatial intelligence for over a decade. Its platform can locate people and objects with 1‑metre accuracy—even underground. This breakthrough underpins BriteWay, a digital wayfinding companion that uses AR and VR guidance to help passengers, including disabled and vulnerable travellers, move independently and confidently.
Building on this, BriteZone integrates with station video feeds to deliver crowd flow analytics. Deployed in multiple locations across England and Wales, the system provides operators with actionable insights into footfall, congestion hotspots, safety risks, and maintenance needs—all tailored to each station’s unique layout.
Briteyellow is now seeking partners with LiDAR and digital twin capabilities to co‑develop solutions for public tenders and large‑venue deployments. Briteyellow provides the infrastructure, software, and digital expertise, while partners contribute local scanning and modelling capabilities.
Advantages and Innovations
- Best‑in‑class accuracy through proprietary hardware and data integration
- AR/VR wayfinding that improves accessibility and traveller confidence
- Crowd flow insights that enhance safety, efficiency, and station management
Stage of Development
Proven and deployed in real‑world transport environments across England and Wales.