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A major European exhibition and conference organizer needed an exhibition guide for visitors. They operate various large exhibitions at different places in the UK and other European cities. The already have a 2D event mobile application but it was not getting good customer feedback from visitors or exhibitors.

Briteyellow created a 2D, 3D and VR/AR application on our BriteLocate platform for each of their exhibition venues. The application enabled visitors to explore each venue before arriving and familiarise themselves with what was on offer. Once they came to the exhibition they could use the application to be guided directly to the stands they wished to visit and collect useful content and offers from the exhibitors.

Our client benefited from the analytics dashboard that gave them a real-time view of the performance showing movement tracks, heat maps and dwell time. An SDK was also created to enable the application to be integrated with their existing application.


We are delighted with the exhibition application created on Briteyellows' platform. It has given us a fast way to manage and maintain our exhibition application and create accurate indoor positioning and virtual wayfinding for visitors.

Customer Name - European Exhibition Company

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