Shopping - and what goes to make retail therapy a great experience - was a subject of a survey carried out by Briteyellow.
Visitors to regional shopping destination thecentre:mk in Milton Keynes were given the BriteLocate3D app on their smartphones and asked for their responses on a range of issues.
Two standout issues emerged.
Firstly, respondents saw the app as much better than 2D maps as a way of moving around and finding stores. In addition to this, respondents saw the app as a great way of receiving offers from retail outlets.
Fredi Nonyelu, chief executive of Briteyellow, said: Respondents were asked about their thoughts and opinions about the app. The majority of them concluded that the app was “nice”, “good” and it’s a “great idea”.
“Most were excited about the stores and shops depicted in the technology. The consensus was that it’s a great way to get information and make their shopping more fun, easier and interesting.”
Some others had the following comments to make.
Ø Better than the signs – (Tourist, 18-35)
Ø If it’s meant for advertisement, then it’s a great idea; we know what the stores do already- Respondent, (Resident, 50-65)
Ø Might be better than Google and the picture is brilliant – (Resident, 18-35)
Ø I think it’s a nice product. It is better than the map- (tourist/visitor, 35-50)
Ø It’s different; I like that it shows actual shops- (Resident, 18-35)
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