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Briteyellow joins MK:5G Accelerator


Briteyellow has won a place in the MK:5G accelerator

Smart spaces software and technology company Briteyellow is now among a cohort of businesses who have joined the ground-breaking MK:5G Accelerator.


The cohort of just 10 SMEs is addressing challenges relating to mobility, health and wellbeing and data.


Briteyellow, by providing deep indoor location technology, allows people to understand the spaces they are in and place operators to understand how people use them.


That makes us a perfect fit!


The MK:5G Accelerator is a programme in partnership with the wider MK:5G project, funded by its collaborating partners and South East Midlands Local Enterprise Partnership (SEMLEP) via its Local Growth Fund programme.


Delivered by Connected Places Catapult and True Altitude the Programme is designed to find innovative start-ups and is focused around four key innovation challenges –


Mobility Data – Leverage real-time data and advanced analytics to increase efficiency and resilience of the transport system and reduce costs, improve traveller satisfaction and improve air quality;


Health & Wellbeing – Increase the quality of care or the number of individuals that can be monitored, supported, diagnosed or treated outside of medical facilities;


Low Carbon Energy – Accelerate mass uptake of low-carbon energy solutions by the wider population;


Energy Data – Capture more detailed data relating to energy usage to prioritise energy saving measures to implement in residential, commercial or industrial buildings, such that energy reduction is optimised.


The programme’s goal is to explore and test how the selected SMEs can leverage and exploit the benefits of 5G technology to improve, enhance their product offering and supporting their growth.


Alex Weedon, the Connected Places Catapult director of SME development and academic engagement said: “We are excited to welcome the first cohort to the MK:5G Accelerator, the selected SMEs cover a diverse range of product offerings, operating in multiple sectors and we are looking forward to seeing what they can achieve throughout the programme, utilising the 5G testbed on offer and aided by the support provided by the Programme partners .”


Darko Atijas, True Altitude (TA) founder and managing director said: “Catapult has been working closely with TA on a leading 5G accelerator programme.


"TA has been providing mentorship to the impressive cohort of SMEs within the MK:5G programme, which has been a great experience for TA.


"We’re looking forward to seeing their progression and success over the next few months, and cementing real commercial outcomes for the cohort.”


On January 22 the MK:5G consortium will be hosting an event to give a project update and overview webinar.


For more information on the accelerator programme and the overview webinar, visit the Connected Places Catapult, here: https://cp.catapult.org.uk/2020/12/17/innovative-smes-join-mk5g-accelerator/


For more information on Briteyellow, visit: https://www.briteyellow.com/


To contact Briteyellow follow the link here: https://www.briteyellow.com/contact

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