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Case Study: Major Exhibition Business Implements Briteyellow Way-Finding

Updated: Sep 17, 2019



A major European exhibition and conference organiser needed an exhibition guide for visitors.


They operate various large exhibitions at different places in the UK and other European cities. The already have a 2D event mobile application but it was not getting good customer feedback from visitors or exhibitors.


Briteyellow created a 2D, 3D and VR/AR application on our BriteLocate3D platform for each of their exhibition venues. The application enabled visitors to explore each venue before arriving and familiarise themselves with what was on offer. Once they came to the exhibition they could use the application to be guided directly to the stands they wished to visit and collect useful content and offers from the exhibitors.


Our client benefited from the analytics dashboard that gave them a real-time view of the performance showing movement tracks, heat maps and dwell time. An SDK was also created to enable the application to be integrated with their existing application.


To find out more about BriteLocate3D, visit https://www.briteyellow.com/britelocate

To contact Briteyellow visit: https://www.briteyellow.com/contact



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