Customer experience is everything at busy transportation hubs, particularly airports. But due to the expansive nature of these venues, it is common for passengers to lose their way to their final destination, despite the presence of appropriate signage. Airports also offer excellent business opportunities to food, retail, and other services and vendors. But passengers often end up wasting valuable time searching for locations within the airport rather than browsing or shopping in the shops. Hence, one of the best and most crucial ways of ensuring an excellent customer experience for air passengers is by providing smart tech solutions that can help them make the most of their time on the ground. Technology such as Briteyellow’s indoor wayfinding solution – Briteway XR.
With the Briteway XR augmented and virtual reality app, every indoor location and route within the airport is at the passengers’ fingertips. It not only reduces their anxiety about navigating through such a vast space within a reasonable time but also allows them to explore the venue confidently and enjoy a seamless experience on the ground. As passengers can better navigate through the airport, they are more likely to shop at and use the same venue for travelling in the future.
Briteway XR provides a better customer experience, improves operational efficiency, and ultimately the revenue of the airport. It can also help operators manage the space, assets, businesses, and crowds better, and make informed decisions based on the data that is collected in the process. The real-time tracking feature is particularly helpful for providing better security to the passengers and preventing crime at the venue.
Another feature that makes Briteway XR ideal for airports is its visual, haptic and voice navigation that guides customers through indoor spaces. It makes airports more accessible for the vulnerable and disabled. With a precision of less than 1 metre, it creates optimised, step-free routes, allowing operators to meet their inclusion and compliance goals. The augmented reality and virtual reality technologies used, make it particularly attractive for airports as it allows:
· Accurate indoor positioning without the use of GPS
· Intuitive digital mapping of the entire premises
· Personalised navigation based on different mobility requirements
· Self-service navigation on site
· A hosted solution available on the web and mobile devices
Imagine being able to virtually tour an airport before using it for your travels. Briteway XR makes it possible to experience and view the airport in real time from the comfort of one’s home. The application’s interactive virtual tours help staff and customers pre-plan their visit to the airport and familiarise them with all the areas and locations within the complex. They can experience what the venue feels like in advance, click and interact with the facilities to rehearse their visit, and pre-purchase items for collection on arrival. For the disabled, it provides vital support that prevents the anxiety and health risks of using public facilities, especially airports.
Want to give visitors the confidence to navigate through complex indoor venues like airports? Contact us today at 0845 557 0520 or email us at [email protected] to learn more about our smart indoor wayfinding solutions.