Our Story

Briteyellow was established in 2003 by founder and CEO Fredi Nonyelu to provide Interactive and Wireless communications.

The company evolved in 2018 to focus on developing new ultra-precision sensors for augmented and virtual reality (x-reality) applications.

In 2020, we relaunched as a new company, Briteyellow XR to focus on applications for mixed realities indoors.

Our new mission is to be a leader in the global indoor location services industry.

We see a world where users and facility operators are better connected to real-time information for decision making inside places.

We are passionate about innovation, collaboration, and adaptability. Our aim is to be a trusted partner for our customers and suppliers.


Innovation Awards

Patents Pending

"For us, Briteyellow are the kind of scale-up we want to be working with. Not obsessed with their technology but on practical solutions to client problems”

Mike Davies

Innovation Manager, Transport for Wales

Fredi Nonyelu

Founder /CEO

Mike Herd 

Chair of Advisory Board

Niraj Saraf

Director of Growth

Steve Cooper 

Board Advisor

Steve Yianni
Board Advisor