• jimmy kinteh

Briteyellow tops the innovation pile

Updated: Feb 13

Smart places expert Briteyellow has beaten tough competition from across the country to win a place to showcase its cutting edge platform at the UK’s largest innovation show in November.

Briteyellow was one of 100 companies to be selected to showcase its innovation to more than 3,000 attendees at Innovate 2015 on November 9 and 10 at Old Billingsgate in London.

Fredi Nonyelu, Chief Executive of Briteyellow, said: “We're proud to be flying the flag for the innovation community in Milton Keynes and Bedfordshire at this showcase event.

“As well as telling the world about the BriteLocate3D platform we will be informing high profile national and international visitors what a fantastic area we work in.”

BriteLocate3D is a platform that uses high-resolution virtual reality on a smartphone to navigate users to their indoor destination.

It features accurate position systems for visitor interaction, wayfinding, and navigation, whilst converting large 3D datasets and wireless sensor data into real time movement dashboard, and 'heatmaps'.

Innovate UK Chief Executive Ruth McKernan said: “Briteyellow is a deserved winner and joins a prestigious group of 100 top innovators showcasing their products at Innovate 2015. With attendees ranging from international investors, buyers and visionary entrepreneurs to government and academia, the showcase is a great platform for winning companies.”

Catherine Raines, Chief Executive of UK Trade & Investment, said: “Innovate 2015 is a fantastic chance for some of the most cutting edge companies in the UK today to meet international partners and do business.

“I am really pleased that Briteyellow will be among the hundreds of UK firms at the show as well as business delegations from all corners of the world.

“I look forward to welcoming them.”

Innovate 2015 is the UK’s largest multi-sector innovation event and is organised by Innovate UK and UK Trade and Investment (UKTI). It is set up to create opportunities for export and investment for the UK’s most innovative companies.

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