Britezone free WiFi usage soars in the first quarter

Briteyellow, the out of home wireless broadband specialist annouced a seven- fold increase in usage of its Milton Keynes WiFi zone in the first quarter of 2008.

The number of subscribers rose by 133% compared to the January to April period of the previous year.

Managing Director Fredi Nonyelu said, "More people appear to be coming to the city centre because of the ready availability of free WiFi broadband. Increasingly our subscribers are using the new generation of WiFi smartphones like the iPhone to connect to Britezone. "

Briteyellow expects the growth in usage of its out of home free WiFi zones to continue as phone manufactures launch new rival models later this year.

Milton Keynes Britezone is one of the largest free WiFi zones in the UK.

Free WiFi is available across the city from the train station to the shopping centre.

John Lewis connects customers to Britezone WiFi

Customers buying digital equipment from the John Lewis Department Store in Milton Keynes are amongst the first in the UK to have free broadband connection from any WiFi enabled phone, pc, or home entertainment equipment. Shoppers can now log on to the high speed Britezone WiFi service from the audio department inside the John Lewis store, or at the Place to Eat restaurant above Middleton Hall inside Milton Keynes shopping centre.

John Lewis Partnership Milton Keynes is a gold sponsor of the Milton Keynes Britezone. Deborah Strazza, Managing Director said: "We are delighted to be one of the first department stores in the UK to offer customers free high speed internet inside our store. We see a growing demand from customers for WiFi internet access using many types of modern digital equipment from phones to home audio/tv systems. By partnering with Briteyellow to provide secure free WiFi inside the John Lewis Milton Keynes store our customers will benefit by having the opportunity to test new products before they purchase”.

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Britezone WiFi expands through thecentre:mk

Briteyellow and thecentre:mk have announced that Milton Keynes’ Britezone will soon expand throughout the shopping centre, enabling visitors to connect to free WiFi broadband.

thecentre:mk and wireless communication specialist Briteyellow have announced a new deal to extend Britezone WiFi access along Silbury Arcade and Midsummer Arcade, from Sunset Walk at the back of Marks and Spencer to Middleton Hall in front of John Lewis, starting in February 2008.

Centre Director Robert Goodman said “We are always looking at ways technology can provide a better shopping environment for customers and secure free WiFi broadband is one of the new ways we can enhance their experience. This new service will give our customers maximum flexibility, whether they visit for shopping, leisure or business. We are delighted to partner with Briteyellow to roll-out secure high speed WiFi.”

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