Friday, May 23, 2008

BLACKBERRY’S BOLD CHALLENGE

Just as Apple prepares to launch the next generation of its iconic Wi-Fi iPhone RIM brought forward the launch of its fastest and most powerful Blackberry to date - the new Blackberry Bold 9000.
Featuring 802.11a/b/g Wi-Fi, Assisted and Autonomous GPS, and stereo Bluetooth the Blackberry Bold is a powerful response to the much anticipated release of the next iPhone.

With 3G, tri-band HSDPA and quad-band EDGE, Bold provides support for any wireless data connection worldwide. It sports a 2-megapixel camera with 5 x digital zoom and is capable of full-motion video on its 65,000 colour display. The screen is the same size as the Curve.

Bold is one of a new generation of powerful dual mode wireless handsets featuring Wi-Fi and 3G from handset manufacturers including the Sony Ericsson Xperia X1 and HTC Diamond.
Advanced wireless handsets are powering increasing usage of data from Wi-Fi zones and hotspots.

Bold certainly looks like it means business. Although its’ flat profile and rounded edges is thicker than iPhone, it retains the QWERTY keyboard which business users appreciate for sending and receiving emails.

Whether Bold can halt the growing popularity of the iPhone is open to question. Bold is expected to outperform iPhone in the corporate market with its Microsoft mail systems offering security and corporate manageability.

But with internet phone calls on Wi-Fi phones starting to grow in the consumer market Blackberry could suffer by limiting its Wi-Fi to data only and not voice calls.

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