Case Study - Retail Motoring
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A retail motoring company wanted to improve their customer retention and customer satisfaction performance. Highly respected in the local area the company wanted to deliver the very best customer experience to support their reputation for innovation.
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The Service manager wanted a solution that would provide Service, MOT, Warranty and other value-add reminders to their customers using more immediate communication of messages. In particular they were particularly interested in the immediacy of text messaging and e-mail. They recognised that there was a potential for cost saving as well. However integration needed to be seamless, without impacting existing services.
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Briteyellow implemented an interactive text messaging system from our OneAcces unified communication engine. The solution was integrated into their existing customer database and used both mobile (SMS messaging) and e-mail to send automated reminders and handle responses with their customers.
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The solution was delivered in 14 days. The company now has simple, hassle free and almost completely automatic interaction with customers.
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Service Manager UK Retail Motors. Briteyellow's solution has helped us to increase our customer retention levels. I was aware that text communication was a great way to interact with customers - the service has enabled us to automate routine customer service notificaitions with permisson from customers!
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