Tech-savvy shoppers in Milton Keynes will soon be able to log onto the world wide web and enjoy free wireless broadband and digital technology services while they peruse stores in theCentre:MK.

Customers who like to stay connected will be able to pop into the audio department in John Lewis to purchase a new ipod, stroll down to Midsummer Boulevard and log on to check emails before heading back to the Place to Eat for a coffee and a cake.

John Lewis Milton Keynes and the wireless communication specialist Briteyellow have announced a new sponsorship agreement with John Lewis Milton Keynes for its “Britezone” free access wireless broadband service.

The sponsorship will extend coverage of the Britezone to Milton Keynes Central Station, connecting users along Midsummer Boulevard via thehub:mk district, to the central shopping centre at Midsummer Place.

Deborah Strazza, Managing Director of John Lewis Milton Keynes, said: "We are pleased to become a Britezone Gold Sponsor. The network of WiFi zones across the city centre presents an exciting new channel for us to engage and interact with our local community through their mobile and wireless devices. It also demonstrates our commitment to supporting innovation in the development of Milton Keynes, together with other local partners.”"

Fredi Nonyelu, Briteyellow MD, greeted the new sponsorship, "We are delighted to welcome John Lewis as a Britezone Gold sponsor.  This validates our business proposition further and will support faster rollout of free access wireless broadband across the centre of Milton Keynes.  John Lewis epitomises values like collaboration and enterprise which our new Milton Keynes Britezone facilitates."

“We are very excited about the possibilities that the Britezone presents for Central Milton Keynes," said Jane Hamilton, Chief Operating Officer for Milton Keynes Partnership. “With wireless technology now stretching from the station through to the retail district, it is a very desirable resource that will benefit thousands of people who can enjoy free broadband in CMK.”

Britezone will cover the Milton Keynes central station square and will be accessible from the growing number of bars and restaurants. The zone links with other Britezone areas already available across the city. John Lewis Milton Keynes’ logo will appear to every user when they first log on to the Britezone. Users are able to choose free access basic broadband or paid subscription for faster connection speeds.